About The Author
Rob Cannon and Matt Perry

Rob Cannon, PhD, organizational psychologist and co-founder of Average Robot; co-author of Aha! A User's Guide to Creativity. Matt Perry, co-founder and CEO of Average Robot; co-author of Marketing Your Creativity. Together we wrote The Elephant in the Algorithm, out in early December, about the AI Profitability Gap™, the distance between what an organization spends on AI and the measurable return it gets back. I've attached the cover so you can see it.

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November 12, 2026