Foes of Future Performance
This story accompanies Recovery Bound.
By Scott Flander
A comprehensive study by the Washington-based Corporate Executive Board has identified six potential "enemies" of post-recession performance. Significantly, half of them are in the HR realm. Here are the six, with the ones HR should address in bold.
Enemy #1:
Companies may fail to understand and adapt to changed customer attitudes -- such as the increased need by consumers for an emotional connection to the brand.
Enemy #2:
Companies may lose significant productivity because of employee disengagement and the impending departure of top talent.
Enemy #3:
Companies may bet their post-recession fortunes on growth in risky, developing markets -- but fail to have appropriate risk-management capabilities in place.
Enemy #4:
Companies may fail to address the troubling employee cynicism that has arisen during the recession, and has led to a 20-percent increase in fraud and misconduct.
Enemy #5:
Companies may fail to expand their IT systems to encompass the rapidly growing amount of employee-generated information, particularly in social media, that is now outside many core IT platforms.
Enemy #6:
Companies may not realize that many of the top managers who can lead them out of the recession are now buried in the wrong jobs and are stymied by outdated organizational constraints.
January 1, 2010 Copyright 2010© LRP Publications
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